ELM & Willow House
Mar 11.10 /
Architecture /
No Comments
Brighter Mornings
Juice brand Tropicana wanted to highlight the fact that it played an important role in the morning ritual of millions of Canadians, to coincide with the launch of its newest juice, Tropicana Essentials, with added calcium and vitamin D.
The brand wanted to elevate its role beyond simply being a brand of orange juice and increase loyalty amongst its consumers and become Canada’s National Provider of Brighter Mornings.
In order to do this, Tropicana spent a month in Inuvik, one of the country’s northernmost towns, during the coldest and darkest days of the winter. The 3,500 residents of the Arctic town in the Northwest Territories live without a sunrise for several weeks every winter. Tropicana literally brought a brighter morning to Inuvik with a giant artificial sun that emitted 100,000 lumens of light. A team of Canadian filmmakers captured the raising of the ’sun’ in Inuvik for a series of documentary-style commercials.
The lights were affixed to a 36-foot wide helium balloon which then rose and illuminated the town. The Tropicana Brand’s ’sunrise’ coincided with Inuvik’s annual Sunrise Festival, which celebrates the return of sunlight after weeks of relative darkness. [via]
Mar 11.10 /
Video /
No Comments
The Margarido House
The Margarido House in Oakland, California by is the first custom home in the US to be LEED-H Platinum certified and GreenPoint Rated.
Mar 10.10 /
Architecture /
No Comments
Everything is Amazing
[buy it here]
Mar 10.10 /
Buyable, Design, Fashion /
2 Comments
Learn Something New Everyday
Mar 09.10 /
Learn, illustration /
No Comments
Sky Planter
The SKY PLANTER is Patrick Morris’s award-winning design. With its delicate profile and subtle detailing, it is already turning heads in the world of design and architecture.
Mar 09.10 /
Buyable, Decor /
1 Comment
QUEEN OF LOVE
Mar 09.10 /
Buyable, Decor /
No Comments
Music Monday: POPNONAME
POPNONAME is Jens-Uwe Beyer, who now lives in Cologne – but was born in Fehmarn. This guy is great! We love listening to him! I have to say that I really enjoy “I want you for Popnoname” – Nomansland is amazing!
Mar 08.10 /
Music, Music Monday /
No Comments
Swimwear is near!
1. Natalie One-Piece | 2. Gleaming Pewter Maillot | 3. Mariana One-Piece [1-3 are via Anthropogie, They do not have the ability to direct link, so just search for swimwear here.] | 4. Crackled Metallic Tote | 5. Deux Lux Twist Handle Hobo | 6. Sea Of Love Tote | 7. Oversized Ombre Crystal | 8. Angled Plastic Frame | 9. F5048 Sunglasses
Mar 08.10 /
Buyable, Design, Fashion /
No Comments
Natural Gas
The idea of the film is simple. How to visualize the warmth of natural gas? By the use of the stop motion technic, we see how warmth spreads through the house as knitted wool. A film of TBWA Brussels, directed by Olivier Babinet produced by Lovo Films. Check out the video and the making of after the jump.
Mar 08.10 /
Video /
No Comments
