Juice brand Tropicana wanted to highlight the fact that it played an important role in the morning ritual of millions of Canadians, to coincide with the launch of its newest juice, Tropicana Essentials, with added calcium and vitamin D.

The brand wanted to elevate its role beyond simply being a brand of orange juice and increase loyalty amongst its consumers and become Canada’s National Provider of Brighter Mornings.

In order to do this, Tropicana spent a month in Inuvik, one of the country’s northernmost towns, during the coldest and darkest days of the winter. The 3,500 residents of the Arctic town in the Northwest Territories live without a sunrise for several weeks every winter. Tropicana literally brought a brighter morning to Inuvik with a giant artificial sun that emitted 100,000 lumens of light. A team of Canadian filmmakers captured the raising of the ’sun’ in Inuvik for a series of documentary-style commercials.

The lights were affixed to a 36-foot wide helium balloon which then rose and illuminated the town. The Tropicana Brand’s ’sunrise’ coincided with Inuvik’s annual Sunrise Festival, which celebrates the return of sunlight after weeks of relative darkness. [via]

The Margarido House is 55 percent more energy efficient than California’s Title 24 energy standards. The home features extensive green building components such as eco-friendly Western Red Cedar siding, a planted green roof garden and deck, on-site rain and ground water reclamation, in-floor hydronic heating, and solar electric and solar thermal (hot water) systems.

[via contemporist]

QUEEN OF LOVE is born from a simple idea, aiming to become a symbol of a positive and free way of being. If’s the armchair of the good mood, that projects you into the future, remembering the past; a prism in which the light goes trough and that turns it into rainbow colours, becoming itself the energy that pervades the place. The strength generated by this moment is what really counts: it’s the symbol of LOVE. It’s the one and only QUEEN OF LOVE.

Get UP! – Popnoname Interview at TVU. from TVU. on Vimeo.

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